“The one thing you need to do in this world is keep up and stay current with changes, whether you like it or not.”

– Terry Yoffe, CPCC, PCC Certified Business Coach

Coaching and Consulting Experience

Terry Yoffe is an Executive, Business and Career Coach. She has been coaching for over 20 years, after many years in both corporate and entrepreneurial roles. She brings an impressive breadth and depth of knowledge to her coaching and specializes in global business relations, which is critical to her work with international clients.

As an executive and business coach, Terry helps her clients maximize their talents and achieve their full potential. She employs a two-step process: having the client clarify their goals and then developing a focused strategic plan.

Her extensive background and experience in diverse business settings gives her a keen insight into her clients’ unique situations. She has coached many high-achieving business professionals ranging from young professionals, to mid-level managers, to C Suite executives, in both corporations and private practice. She helps them remove the obstacles that keep them from breaking through and achieving their desired personal and professional goals. Terry believes that the relationship she builds with her clients, allows them to become courageous and after working with her, they’re able to cut through the stories they tell themselves. They can then ultimately step outside of their comfort zones to meet all challenges.

Terry has an uncompromising and disciplined approach to coaching. She has drive and a caring concern for her client’s need to achieve the successes they desire. This allows her clients to gain greater self-awareness, personal fulfilment, and professional success.

Terry’s openness and insightfulness enables her clients to get the most out of their coaching relationship. The results she has helped clients achieve have earned her the respect and gratitude of those she connects with. Terry works with professionals in both the corporate and entrepreneurial world in helping them maximize their talents and achieve their full potential by focusing from the inside out.

Business/Organizational Leadership Experience

Terry’s business acumen includes Director of Travel Marketing and Sales at Conde Nast, The New Yorker and Bon Appetit; New England Territory Manager of Sales at Women’s Wear Daily; and her successful entrepreneurial career as the founder of both Terry Yoffe Enterprises and TRY Coaching. She spent over 15 years in the publishing industry in top-level sales roles. Terry’s first-hand knowledge of the drive, personality and challenges that come with being an entrepreneur make her a rare and valuable asset to the clients with whom she works.

Education and Training

Terry’s credentials include her Professional Certified Coach (PCC) accreditation with the International Coaching Federation (ICF) and her certification Certified Professional Co-Active Coach (CPCC) with the Coaches Training Institute (CTI). She served as President on the ICF board, New York City Chapter. Additionally, Terry has achieved both Master and Post-Master Certifications as a Neuro-Linguistic Programming (NLP) Practitioner. Neuro-linguistic programming or NLP is an approach to understanding and changing thoughts, feelings, language and behaviors to achieve goals.

She is an Affiliate Member at the Institute of Coaching at McLean Hospital, a Harvard Medical School Affiliate. She was chosen to participate in the New York University Psychoanalytic Institute’s Fellowship Program. Terry was recognized by Advertising Women of New York (AWNY) as the organization’s 2012 Crystal Prism Award winner for her significant impact and contribution in the area of Mentoring.

“Terry is tough and will hold you accountable, and she is also incredibly warm and made it easy for me to speak openly and honestly. I couldn’t have launched my new business without her guidance.”

– Maggie, Health Coach, New York, NY


We start by looking from the inside out. Together, we will overcome obstacles and discover your true potential as you navigate today’s changing landscape.

What you can accomplish every day relates to how you think and feel about yourself, the language you use to express yourself, your well-being, your attitude, how you respond to challenges and opportunities, and how you set and meet goals. These internal factors, more than external circumstances, shape your experience. Understanding this allows you to maximize your strengths and accomplishments.

As a team, we will work closely to clarify your personal and professional goals and to develop a plan to achieve them. We will strive for balance and fulfillment consistent with your personal and professional values, while overcoming your fears and barriers to success during these challenging times.

Through focused language awareness, you will learn how to use language to communicate, make connections and achieve positive results in all areas of your life.

“Terry is an exceptional executive coach and human being. The results from this experience are tangible. Over time I have become a better, more authentic public speaker, which has opened the door for more opportunities for advancement.”

– Jillian, Lawyer


Terry has coached hundreds of high achieving business professionals and executives, in both corporations and private practice, wanting to remove the obstacles keeping them from breaking through to the next level. Terry’s extensive experience in diverse settings gives her keen insight into her clients’ unique situations.

Coaching Experience

Bubble-2-Boardroom Events
Coached Gen Y (Millennials) in areas of career planning and development.

Advertising Women of New York
Winner of the 2012
Crystal Prism Award for having a significant impact on organization’s mentoring program.
Founding member of the Mentoring Program of this professional association, guiding young women with their careers and lives.

Fitness Magazine
Chosen by Fitness magazine as a life coach to join its first-ever Agency Challenge panel of experts. This eight-week program helped participants reach their health and life goals through sessions with coaches, nutritionists, and personal trainers.

NY Women in Communication
Conducted multiple Night of the Coaches, coached members on Communication Skills; Entrepreneurial Ventures; and Job Strategies for Seasoned Professionals.
Hosted a Tweet Chat on “Changing Jobs for Mid-Level Executives”

Grace Institute
Coached underserved New York-area women at this tuition-free vocational school to develop essential skills for self-sufficiency, employability, and a better quality of life.

Coached HR/NY members during International Coach Week.

Career Gear
Coached men who graduated from job training programs bridge the gap to procuring a job.

Arizona Based PR Firm
Provided leadership guidance and assisted Chief Executive to remove roadblocks to success.

Medizine Magazine
Assisted staff with career transitioning.

Jacob Perlow Hospice Center
Wrote for this organization’s newsletter to help family and friends of patients with AIDS to cope with their loved one’s illness.

CTI Social Action Niche Coaching Program
Coached executive directors of non-profit organizations

Professional Affiliations

International Coaching Federation (ICF)
President (2012 – 2013), Board of Directors – NYC Chapter
Executive Producer Coach World TV

Advertising Women of New York (AWNY)
Chair & Co-Founder Mentoring Program
Co-Chair Career Conference

Instrumental in launching Mentoring Program Pilot

New York Women in Communications (NYWICI)
Participated in Night of the Coaches events

Coaching Education

Coaches Training Institute (CTI), San Rafael, CA
CPCC, Certified Professional Co-Active Coach

International Coaching Federation (ICF)
PCC, Professional Certified Coach

Center for Right Relationship (CRR), Benicia, CA
Graduate of Organization & Relationship Systems Coaching Training (ORSC)

Neuro-Linguistic Program (NLP), New York, NY
Practitioner, Master and Post- Master Certification

NYU Psychoanalytic Institute, New York, NY
Fellowship Program for Non-Clinicians

Business Background

Terry Yoffe Enterprises
Consulting business specializing in sales and marketing, helping clients increase their profitability.

Condé Nast Publishers/Advance Magazine Group/The New Yorker/Bon Appétit
Director of Travel Marketing, responsible for all areas of the largest category of advertising sales for this magazine group as well as ad sales for fashion and luxury goods.

Women’s Wear Daily
New England Territory Sales Manager, responsible for growing territory through consultative selling.

Terry Yoffe & Company
Fashion consulting business helping international clients understand and reach customers in the U.S. market.


  • Coaching Workshop Series (CWS)
  • Dancing on Shifting Sands -or- How to Successfully Navigate Today’s Challenging Times
  • When Do You Stand in Your Power and When Do You Give It Away
  • The Art of Communication Seminar
  • American Business Women’s Association (ABWA)
  • American Society of Interior Designers (ASID)
  • Butler Rogers Baskett Architects
  • NY Women in Communications (WICI)
  • Society for Design Administrators (SDA)
  • Night of the Coaches, Women in Communication (NYWICI) »
  • Forum on Career Opportunities for Executive Women Panelist (AWNY)
  • How to Re-Invent Yourself, Women’s Direct Marketing International (WDMI)
  • Techniques for Going into Business World, AWNY Advertising Career Conference

“Working with Terry allowed me to explore the barriers to my success and successfully tackle them without fear. I realized that there were certainly things that were holding me back professionally and Terry helped me to identify constructive ways to address them head on. As a result of our work together, I feel more confident advocating for myself and am able to use a lot of the tools from our coaching to navigate challenging professional situations. Terry is thoughtful in her approach and really was a true partner in our work together. I would highly recommend her to anyone who wants to take the next step to advance themselves and their careers.”

– Julia, Executive Vice President, OR